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SC Johnson To Acquire Caldrea

Adds Mrs. Meyer to its green cleaning arsenal

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By: TOM BRANNA

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S.C. Johnson will acquire Caldrea, a purchase price was not disclosed. Caldrea markets two green cleaning lines: an eponymous brand and Mrs. Meyer. The acquisition gives SCJ a higher profile in the fast-growing green cleaning segment. At the same time, it gives Caldrea access to a much larger distribution network. “We are growing so quickly,” said Caldrea founder and chief executive Monica Nassif, in an interview with the Star Tribune. “When you find a partner [like SC Jo...

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